The Laserase blog

Tattoo removal cream website still defying ASAPosted on 23/02/12 by Dr Dev Malhotra and Dr Helen Fernandez

Last October we featured a story about a Scottish web-based skincare firm that had been censured by the Advertising Standards Agency (ASA) for making misleading claims. The issue centred around wording on the website stating that “the LazerCream system is the simplest, most affordable and convenient of any tattoo removal method available in the world.”

Tattoo removal cream: LazerCream

Tattoo removal cream: LazerCream

When the ASA ruling back in August found in favour of the complainant, the firm inserted the word ‘probably’ into the description of the product and also removed the world beating claims to assuage the ASA. But it seems that, in September, another complaint was made to the ASA regarding the newly worded statements on the website. Still unable to provide the ASA with full clinical trial evidence that the product does what it claims, the company has again been told to remove the statements made about their tattoo removal cream.The ASA adjudication was dated February 1 2012 but as we write this blog, the claims are still visible on the website.

Laserase is concerned that unless companies such as these are dealt with more forcefully, people will continue to invest their money in unproven and potentially scar inducing tattoo removal products. The only way to ensure safe and effective treatment is to approach Care Quality Commission facilities such as our network of Laserase clinics. Laserase has been removing tattoos for over 20 years and will provide honest advice and safe treatments at all times.

Zac Efron tattoo sparks fans’ interest

Zac Efron gets third tattoo

Zac Efron gets third tattoo

High School Music star Zac Efron has caused a frenzy among fans by posing for a photograph whilst getting a new tattoo on his bicep. It is the third tattoo he has got in the space of a year with the others being a feather on the same arm and the script ‘YoLo’, signifying the phrase ‘you only live once’, on the side of his hand.

Tulisa’s assistant gets tattoo in her honour

We’ve written about Tulisa’s own tattoo troubles on the blog before but it’s not her own tattoos that are making the headlines this week. Tulisa’s personal assistant Gareth Varey has been spotted with the new tattoo on his right leg. But it’s no ordinary tattoo. The loyal employee has branded himself with the name of his employer, in a similar script of Tulisa’s own tattoo that caused so much controversy during the X Factor.

One wonders what Varey will do when he moves onto his next job. Will he opt for tattoo removal or just keep his former loyalties covered up?

And finally…

Comedian Alistair McGowan appeared on the BBC’s Room 101 last week. One of the items that he wanted to banish forever was tattoos. See his reasons here (available on BBC iPlayer until Sunday 26 Feb).

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